The Gap Between Intention and Perception

The story behind SiteCritique and the problem it was built to name.

I did not set out to build a SaaS. The idea started as a persistent question that followed me through years of reviewing portfolios, hiring designers, pitching clients, and watching talented people struggle to explain why their work mattered in business terms. No matter how strong the visuals were, the same pattern kept appearing. When the designer was …