Design Cultures Not Brands

Creating cultural relevance and space will get you places that brand alone cannot.

A few weeks ago, I attended a Wu-Tang and Nas concert. Admittedly, getting old sucks, but at least knowing that we had the best music era provides comfort. I took pride in belonging to the early Hip-Hop culture and being at its center in NYC gave me a sense of pride. I felt like I belonged with this group of people on stage because we shared the same pa…